Everyone Needs a
Head of AI

We'll get you from zero to one—or one to two—in a fraction of the time.

Book a Free Call
25k+ hours

Saved for clients (and counting)

$5M+ saved

For clients in otherwise human labor

10x Avg. ROI

On investment in Automation Labs

Some use AI to be 30% more efficient. Others use it to be 300% more efficient.

We're the latter—savvy enough to build anything. And wise enough to leverage existing technologies wherever we can.

Speed Compounds icon Circular arrow around a lightning bolt with three dots representing fast iterative cycles.
Speed Compounds
When you can iterate in hours instead of weeks, you don't just move faster—you explore solution spaces others can't afford to touch.
The Tooling Gap
There are tools and techniques that unlock 10x gains, but most teams don't know they exist. We live on that frontier.
The Efficiency Chasm
The gap between 30% and 300% isn't just tooling—it's mindset. We help you make the leap.
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Trusted by businesses of all stages.

Most businesses waste thousands of hours on work that AI can eliminate

Teams overspend on tools that don’t talk to each other, then drown in manual work anyway. We diagnose where AI will actually move the needle, build the automations, and run them so your team can focus on growth—not grunt work. In short, we’re your Head of AI as a Service.

High Failure Rate

Months of trial-and-error tools with little ROI. We replace tool sprawl with working systems.

Driving Business Growth with AI

We optimize the metrics that matter—throughput, cycle time, CAC/LTV, margin—not vanity dashboards.

Learn about us
About Us
We’ve raised venture capital and scaled companies the old-fashioned way—big teams, burn, grind. When AI matured, we rebuilt our playbooks. With today’s tech, those same businesses could have been built with a fraction of the capital—10× less. That realization became our mission: master these systems and help other operators do the same.
Our Partner
Max Jaffe
Max co-founded and served as CEO of Wendi, a venture-backed healthcare technology company that automates the front desk for medical practices. He’s led integrations, built software, and teams—and now brings a Swiss-Army-Knife toolkit for stitching together agentic systems that reduce overhead, grow faster, and operate lean and mean.
Stephen Estes
Stephen is the Founder of Bonfire Partners, a growth strategy and communications firm working with some of the fastest-growing AI companies—backed by a16z, Founders Fund, Khosla Ventures, Craft, Lightspeed, Valor, and Sequoia. Through Bonfire, he’s on the frontlines of AI modernization across the enterprise.

About us

We’ve raised venture capital and scaled companies the old-fashioned way—big teams, burn, grind. When AI matured, we rebuilt our playbooks. With today’s tech, those same businesses could have been built with a fraction of the capital—10× less. That realization became our mission: master these systems and help other operators do the same.

Max Jaffe, Partner

Max co-founded and served as CEO of Wendi, a venture-backed healthcare technology company that automates the front desk for medical practices. He’s led integrations, built software, and teams—and now brings a Swiss-Army-Knife toolkit for stitching together agentic systems that reduce overhead, grow faster, and operate lean and mean.

Stephen Estes, Partner

Stephen is the Founder of Bonfire Partners, a growth strategy and communications firm working with some of the fastest-growing AI companies—backed by a16z, Founders Fund, Khosla Ventures, Craft, Lightspeed, Valor, and Sequoia. Through Bonfire, he’s on the frontlines of AI modernization across the enterprise.

Our 3-Step Process

From audit to optimization, we handle every aspect of your AI implementation so you can focus on running your business.

Define Your AI-Native Vision
Imagine if AI agents could automate anything—from product development to customer support.
Identify the highest-ROI targets
Build a clear roadmap with expected returns
Ensure security and compliance
Plan for your team's cultural adjustment
Build & Evaluate
We build and integrate custom AI workflows and agents, then rigorously test them before launch.
Create custom AI agents tailored to your needs
Connect seamlessly with your current software
Test everything until it's bulletproof
Train your team
Land & Expand
With your first agentic workflows in place, let's pick off the next most important friction points.
Watch performance 24/7 and catch issues early
Continuously improve based on real results
Built layer 2 and layer 3 automations-->a system of agents
Get help within hours, not days

Some Capabilities

We can help do anything. Here are a few ideas to get the juices flowing.

Building an MVP
Building anything digital—platforms, marketplaces, etc.—can now be done in a fraction of the time.
Sales & Marketing
CRMs, SDRs, ad campaigns, lead nurturing—AI can handle it all. Not just cheaper, but exponentially more effective.
Operations & Finance
Messy spreadsheets and workflows become automated systems that run themselves. No busywork, just results.
Talent & HR
From sourcing hidden gem candidates to onboarding—AI handles the entire hiring pipeline in half the time.
About Us
We've built companies the hard way—raising venture capital, burning cash, grinding nights, learning what actually works. Then AI changed everything. What used to take us years and millions now takes months and thousands. So we mastered these new tools and made it our mission: help ambitious operators build faster, cheaper, and smarter than we ever could.
Our Partners
Max Jaffe
LinkedIn
Max co-founded and served as CEO of Wendi, a venture-backed healthcare technology company that automates the front desk for medical practices. He’s led integrations, built software, and teams—and now brings a Swiss-Army-Knife toolkit for stitching together agentic systems that help clients reduce overhead, grow faster, and operate lean and mean.
Helen Cho
LinkedIn
Helen Cho has deep experience leading operations across several growth agencies. Fundamentally she ensures that the strategies Bonfire Studios conceives of are executed and managed with precision. Great ideas are 50% of the work we do; the other 50% is a process of dotting the i's and crossing the t's and not letting a single detail fall through the cracks.
Stephen Estes
LinkedIn
Stephen is the Founder of Bonfire Partners, a growth strategy and communications firm working with some of the fastest-growing AI and deep-tech companies backed by a16z, Founders Fund, Khosla Ventures, Craft, Lightspeed, Valor, and Sequoia. Through Bonfire, he’s on the frontlines of AI modernization across the enterprise.
Daniel Gemp
LinkedIn
Daniel Gemp is the Managing Director of Strategic Markets at Unlock Health, leading performance marketing, SEO, PPC, and web strategy for healthcare organizations nationwide. He drives innovation through AI, analytics, and advanced data-driven growth solutions that power sustainable success and digital transformation.
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